one of the documents we found said don't be defensive. the press is obviously watching to see if they can make you uncomfortable or testy. look for opportunities for humor. it's important that people see more sides of you and they often see only in very stern situations your behavior. be careful to be real. wow. how can you teach someone to be real? >> are you kidding me? every politician gets this sort of advice. you can't fake sincerity. there are other memos which hillary clinton is during her husband's presidency in the '90s was told we could all tell wonderful anecdotes about her, humanize her. the reason this is more than just historical fascination, mike, is a lot of this came up in her 2008 campaign for president where hillary clinton kept the national press kind of at arm's-length, was weary, was cautious, and a lot of people think that hurt her that we didn't really see hillary the human being and it could come up again should she choose to run the next time. >> the advisers do this all the time. told mitt romney and john kerry